Bright Choice Dental
Welcome to Bright Choice Dental. Our Bethlehem, PA practice serves patients in Middletown, Fountain Hill, Hellertown and the surrounding areas with outstanding quality care across a wide range of specialties.
Offering a comprehensive range of services to meet every dental need, we specialize in treatments like dental implants, Invisalign, and porcelain veneers. From routine cleanings and check-ups to these cutting-edge solutions, our aim is to help you achieve and maintain a perfect smile. Our caring and compassionate team is here to assist you every step of the way.
Opening hours
- sunday: (closed)
- monday: 9h-17h
- tuesday: 9h-17h
- wednesday: 9h-17h
- thursday: 9h-17h
- friday: 9h-16h
- saturday: (closed)
Services and Treatments
Bright Choice Dental: Reviews
Reviews are the opinions of their authors. We do not verify that the author was a customer.
Reviews on Google
4,3 out of 5 from 348 reviews
Fantastic experience: Every time that I have an appointment, I’m welcomed by the receptionist, Michelle. She is a very nice person who always makes me feel like I’m home. Dr. Durai is great and the all staff is lovely. If anyone needs a dentist, I strongly recommend this place!
Thank you so much for the kind words, Rosa! We are so happy to hear that Michelle, Dr. Durai, and the rest of our team made you feel cared for and at home!
Fantastic experience: Michelle love this lady she helped me alot in understanding insurance claims etc also made the transition smoth and easy and always goes beyond to find better solutions to fit me financially. Dr Fonseca is awesome she made sure im comfortable and always made sure I felt no pain definitely recommend this dentist its family here literally highly highly recommended keep up the great job guys me and my family appreciate you all oh yeah they are awesome with kids too had my 12yr old,15 or old and 17 yr old all been here and had work done here and satisfied thank you guys MICHELLE YOUR AWESOME THANK YOU
Thank you so much for your thoughtful review, Jay! We're delighted that Michelle, Dr. Fonseca, and our team have provided such a positive experience for you and your family, and we truly appreciate your trust and recommendation.
Negative experience: When getting a phone call back after my families insurance, The desk clerk had an attitude the entire time with me over the fact that my insurance was out of network and it doesnt have dental which i knownit does and i was already informed it was out of network. On top of it a little advice if your insurance is out of network ask then what your fees will be due to it was never told to me when I first made the appy for myself and family.
Hi Angelita, thank you for your feedback. We’re sorry to hear about your experience and understand how frustrating insurance and coverage conversations can be. We appreciate you bringing this to our attention and will use your comments to help improve communication and the patient experience moving forward.
Negative experience: Worst Dental office.
We’re sorry to hear about your experience, Marissa. Please feel free to reach out to our office—we’d appreciate the opportunity to learn more and make things right.
Fantastic experience: This is truly the best dental experience I have ever had. The front desk ladies are incredibly kind and helpful, ensuring you never feel judged and immediately easing any stress. I love the comforting decor, the great photos, and the festive seasonal touches that make the environment so welcoming. The dentist definitely knows what she’s doing; her examinations are thorough and precise, and I always feel like I'm in the best possible hands. I leave every appointment feeling relieved, knowing I’ll have the best smile from here on out.
Thank you for the kind words! We are so happy to hear that our staff made you feel comfortable and informed throughout your visit!
Fantastic experience: Good job guys I commend you for a great job keep up the good work Merry Christmas and happy new year to the staff and keep up the good work guys every Chance I go there I feel like I’m at home. You guys treat me very well and for that I appreciate it but you guys keep up the good work and thank you.
We are so happy to help! Have a great Christmas and New Year!
Fantastic experience: Pretty efficient service from initial consultation to the actual dental treatment. Front desk staff was knowledgeable made me feel at ease and took care of forms for the insurance claim. Was accommodated rather quick didn't have to wait months for an appointment. The dentist was professional, took time explaining the process with care and pressition. A5+++ experience.
Thank you for the kind words, Norma! We are so glad that you enjoyed your experience with us, and we hope to see you again!
Fantastic experience: I always have a fantastic experience! The staff are amazing
We are so glad you enjoyed your experience, Lisa! Our staff is always happy to help!
Fantastic experience: Very kind and professionalism
Thank you for your kind words, Vladimir! We are glad you enjoyed your visit with us!
Fantastic experience: I went in to have two fillings replaced. Wow, the work was done smoothly in a short time and there was no need to numb the area. Satisfied customer.
We are glad to hear that you enjoyed your experience with us. Thank you for the generous review!
Fantastic experience: Staff & especially the dentist was very friendly & professional. Appointment kept right on time.
Thank you for your good review. While we appreciate the good rating, anything less than 5 stars shows we have room for improvement. Your feedback is valuable to us and helps us improve upon our services and ensure every patient receives exceptional service. Please call us at 610-984-6044 if you would like to discuss your experience further.
Negative experience: I am sharing my personal experience with this dental office. The first time at this office, I went in for a routine cleaning with a hygienist who used an ultrasonic cleaner. During the cleaning, my bottom tooth was chipped. On my drive home, I noticed the tooth felt very rough to my tongue. I returned for a follow up to see what the issue was and learned the tooth was chipped. At that visit, my insurance was charged for the appointment, even though the issue appeared to be related to the prior cleaning. Afterward, I experienced tooth sensitivity from the ultrasonic cleaning for about three months, which I had never experienced before. During the exam after the cleaning, I was told I had two “shallow cavities” on molars, even though no cavities were visible on the X-rays at the time. When I returned to have them filled, one "cavity" was found to be much deeper than expected, and I was told I almost needed a root canal. The fillings were done in May, and I still cannot chew on the tooth with the deeper filling without pain. When I returned, I was told that because I was not in constant pain, this could be considered normal. However, this did not feel normal to me. I sought a second opinion from another dentist and had a very positive experience. After reviewing my X-rays, they did not see evidence of cavities and referred me to an endodontist to determine the cause of my ongoing pain when chewing on the tooth that was drilled. I also had billing concerns, as I noticed I was charged out of pocket for a treatment while my insurance was also billed for the same service. When I asked for clarification, I was told it was a mistake. This review reflects my personal experience. You only have one set of teeth, so choose your dentist carefully.
Positive experience: Everything went well for the first time experience.Yes, everything went well.Yes, everything went well.
We were so happy to have you in Willie, and we are glad you had a good experience!
Fantastic experience: Dr adjusted my crown at no charge. Also getting in for an appointment was fast. Didn’t have to wait a month.
We are glad to help John and appreciate your positive feedback!
Fantastic experience: Great staff - very friendly. Always a good experience. In and out quickly and she does amazing work!!
Thank you for your kind words, Gina! We are happy to help!
Fantastic experience: Very positive experience today. The dentist … the staff were so welcoming. Dr Francis Gaal
We are so glad you enjoyed your experience with us!!
Fantastic experience: Had a deep clean on my left side. It went well. Receptionist was great in trying to get this scheduled!!
Thank you for your review Tanya! We are glad you enjoyed your experience!
Fantastic experience: I wanna sincerely thank Michelle for helping with a perfect insurance plan that works for me. She is well informed about the product and provided full support in get it done smoothly.
Thank you for your feedback, and we are so happy to help!
Fantastic experience: Phenomenal service! Smooth, quality work, and the staff is very friendly. Cannot recommend them enough!
Fantastic experience: I had a great cleaning today. The best.
We appreciate the 5-star review! See you next time!
Fantastic experience: I absolutely love this place! I recommend it highly! It’s hard to find a decent dentist and dental office that accepts Medicaid, this not only has been the best dentist I have found thus far for Medicaid, but also when I didn’t have Medicaid.
Fantastic experience: Every thing was done expeditiously and professional I was very comfortable, the staff was courteous and knowledgeable about what they were doing?
Fantastic experience: Dr.Durai is the bestI had an emergency extraction I called she said come right in and I love accommodation. Thanku Dr.Durai
Thank you for providing feedback about your visit. Please let us know how we can improve our customer experience. We can be reached at 610-984-6044.
Fantastic experience: I went in for a teeth cleaning and it was completely painless. The staff were professional, caring, and made the whole experience comfortable.
Fantastic experience: Bright Choice is the Right choice! Difficult Extraction was Painless! The Doctor and the Whole Staff were Kind and Knowledgeable!
Fantastic experience: Very good service n very good understanding, love it!
Fantastic experience: I was there to get my teeth cleaned . I had a painless cleaning . All the staff are professional and caring.
Fantastic experience: I'm impressed with the friendly, courteous, and professionalism of the staff in delivering the services required of them.
Fantastic experience: The assistance and the dentist were both very patient with me. That i appreciate.
Fantastic experience: I would give them 10 Stars if I could
Fantastic experience: It was a great experience, everybody took there time to help me. I was very happy with my dental cleaning results, the doctor was great and his assistant was very professional. I will recommend this dentist for there great service.
Fantastic experience: Had a good experience with a cleaning today.
Negative experience: I had a very frustrating experience at this dental office. A treatment was done without giving me any options or asking for my consent. When I questioned it, I was met with a dismissive and unprofessional attitude. I was told the cheapest option was chosen for me without any discussion, which made me feel disrespected and ignored. Patients deserve to be included in decisions about their own care. I would not recommend this office based on how I was treated.
Fantastic experience: Great team and support from staff to my dentist. They are all just exceptional
Fantastic experience: I highly recommend this place, I’ve only been here for a little bit and they have helped me more than anyone has. They have a wonderful team that’s extremely friendly, caring and helpful with anything you need!
Negative experience: I came March 25, 2025 for invisalign consultation and I did some x-rays. According to the x-rays, I had 7 cavities. Being that I’ve never had a cavity before, I got a second and third opinion who told me I had no cavities at all, just some staining on two back teeth. At the end, Bright Choice was the most costly option. I was initially charged 800 dollars for all 7 cavities when I didn’t need anything done. What a scam. I had read some reviews about it too, but decided to go to Bright Choice because of its convenience and cost.
Fantastic experience: Was a great experience.....the customer service was excellent.....top tier customer service i would say
Fantastic experience: All the staff are friendly and professional. The doctor is really nice. Wish I had found this dentist many years ago! Highly recommended only my second time there but so far so good.
Negative experience: I went there,for dentures ,then sent off to another dentist for my impacked wisdom teeth,nobody ever gets back to me about my dentures I've left amounts of messages to no avail,so I've already went to another dentist,not sure what there issues are ,but I was not satisfied with all that went on for over 2 months with no contact
Fantastic experience: Great customer service.
Fantastic experience: Hygienist was incredibly kind and made me feel comfortable. Good staff and very quiet environment. Also very knowledgeable and explaining.
Fantastic experience: I had a broken tooth on the bottom right. I called Bright Choice Dental and was able to get an appointment right away. The staff and the Doctor at Bright Choice Dental are very professional, courteous and helpful. I feel much better after the appointment. Thank you so much Bright Choice Dental for providing great services!
Fantastic experience: My appointment was on time, no waiting because they were running late. My dental hygienist was gental and professional, and the dentist is outstanding and knowledgeable.
Fantastic experience: Very nice staff, easy to talk to. They take the time to explain things. Most of all I love how the staff are always smiling.Happy staff, happy patients.
Fantastic experience: Great place with excellent service, they definitely exceeded my expectations.
Fantastic experience: staff are always excellent!! friendly and personable, office is very clean as well
Fantastic experience: Was looking for a dentist. Tried Aspen first and the price to do the work was astronomical. Tried Bright Choice and not only was the cost around what I was thinking, I couldn't have asked for better service.
Positive experience: Things in the office were clean and orderly staff was present and cheerful made me feel comfortable and were attentive to my needs and questions thank you bright choice dental.....
Fantastic experience: I sort after a dentist after years of not attending one. I had pain coming from a damaged tooth in my mouth. They identify and fixed the issue immediately. Nice, friendly and professional people. I can only say nice things about my visit
Thank you, Danny. We are please to hear we've met your expectations! See you next time.
Negative experience: Decided not to take our insurance in the middle now the year. Have to find a new dentist now
Fantastic experience: They cleaned the hell out my gums. Scrap scratch and repeat my shit clean now.
Fantastic experience: Went for tooth extraction after putting it off for too long and cannot recommend enough. Everyone was so nice and comforting seeing I was anxious about the work being done. Also, very upfront about costs so you don't have to worry about being blindsided by the bill.
Fantastic experience: As always prompt and friendly encounter.
Fantastic experience: Dr was very gentle. I am very anxious at dentist and I felt at ease at bright choice
Fantastic experience: The doctor and staff were really nice and to the point with treatment. I respect and appreciate that. Sales is not what I go tonthe dentist for like other places.
Fantastic experience: Dr Rachel was great! I can't remember the name of the girl who did my x rays but she was great at helping me out. I'm terrible at x rays and she did amazing
Positive experience: This was my first time coming to this dentistry office in a long time. Very kind staff! Made the experience a quick and easy process. Ready to answer and questions or concerns knowledgeably. Future appointments were made with haste and there was a smile on everyone’s face!
Fantastic experience: The staff here is absolutely wonderful and I couldn't be more satisfied with my experience. I had an extensive amount of work done and they were all phenomenal from start to finish. THANK YOU!!!!
Fantastic experience: Dr. Durai is a great dentist - very professional, reassuring, knowledgeable, and patient. She takes the time to make sure all your questions are answered and that you’re well taken care of. The hygienists and staff are also very friendly, professional, and helpful. Very satisfied with my treatment and would definitely recommend!
Negative experience: Called in asking if they have a periodontist which they said they did. Upon arrival they immediately did X-rays and then sent the dentist in who said she would give me a referral. They don't have a periodontist and the whole visit was a waste of my time. Had they told me on the phone, I would not have wasted my money, time, gas or energy.. I would not recommend this place nor do I plan to go back.
Fantastic experience: Love this practice. Everybody is always friendly and attentive to your concerns. Thank you Dr. Maciejeski, Jamie and all staff, we appreciate you!
Fantastic experience: I couldn't come across and amazing dental office what can I say I went there on Wednesday since I work for and union I was out of the network but they bright choice were able to help either way the staff is amazing kind and they go beyond to make sure they take care of you . Marie and the front desk was very lovely and can't forget the amazing dr she is Indian and beautiful sorry I forgot her name she took care of me and she made sure she answer any of my questions you have. I recommend everyone check them out you won't regret it .thanks bright choice for taking care of me.
Fantastic experience: Very happy I found you nice job I'll have teeth
Fantastic experience: Wonderful people and top notch care. Thanks guys!
Fantastic experience: Excellent Customer service, Doct’s voice was so nice and welcoming, excellent service thanks
Fantastic experience: I was impressed with services, atmosphere and willingness to help service implementation. I am emerging Brenda C and others
Fantastic experience: Wonderful People I received a comfortable care from the Doctor and her associates.Thank you for all that you do.GOD BLESS
Fantastic experience: Very friendly staff. The Dentist was gentle and knowledgeable
Thank you for your positive feedback! We're glad to hear that you had a pleasant experience with our friendly staff and knowledgeable dentist.
Negative experience: long wait times. often waiting on the dentist even when ur dental work is over.
Fantastic experience: Very professional as well as courteous.
Fantastic experience: Everyone was very nice and the doctor explained everything in details Keep up the good work
Thank you so much for the kind words! We aim to please!
Fantastic experience: Quick service with better than expected service.
Negative experience: I originally made an appointment for tooth pain. When I tried calling to cancel because I catched the flu they never picked up the phone. Then I get a text the next day saying I owe them like $80. I was never even a patient there, but thank God I'm not because this place seems like they just money hungry, instead of taking care of your teeth they just want money upfront. Don't go to these thieves.
Dear Kodu,
Thank you for taking the time to share your feedback. However, we were unable to locate any records of your visit to our dental office. We take our patients' experiences seriously and strive to provide exceptional care to everyone who walks through our doors. If you have any specific concerns or if there has been a misunderstanding, we encourage you to reach out to us directly so we can address them promptly.
Fantastic experience: Great! Everyone was surprise friendly and informative. My new spot!
Fantastic experience: I like this dentist. Jen is nice.
Fantastic experience: The nicest staff ever! They take the time to get to know you and do a wonderful job.
Fantastic experience: mohaman the front desk manager is too rude and unprofessional.The staff is very nice and professional.
We appreciate your honest feedback and 5-star review. While we always strive to provide exceptional service, we are always open to hearing how we might improve our service. We look forward to seeing you soon!
Fantastic experience: TOOTH EXTRACTION APPT so dr Rachel pulled a tooth I have been ignoring for 4 years. But I made the appt and stuck to it. I could not be happier! There was no tooth on the top it had ground down and she extracted it and literally I hardly felt a thing. I have never been to a dentist like her before. She is soothing and calming and made sure I was ok through the entire thing. She is by far the best dentist I have ever been to here and NY. I am scheduled to see her again in two weeks and I’m not even nervous. I’m so glad I found this excellent Dr. but it doesn’t stop there the assistant was amazing as well she kept me calm and chatted with me. She was great. I can’t thank them enough for the care that went above and beyond Suzanne My cleaning was amazing. I really do not think I have ever received a proper cleaning after getting one there today. I can literally feel the difference. Everyone was really very nice and my appointment started right on time the office was very clean.
Thank you so much for the kind review! We are so glad that you have felt comfortable and trusting with our staff!
Fantastic experience: Everyone is so friendly and caring, and provide amazing service.
We greatly appreciate the kind words. We try our best to deliver the best and most painless care to our amazing patients.
Fantastic experience: Consistent professional and friendly staff make every visit a pleasure!
Dear Chrystall,
Thank you for your kind words! We're thrilled to hear that our consistent professionalism and friendly staff have made each of your visits a pleasure. Your satisfaction is our priority.
Sincerely,
Bright Choice Dental
Fantastic experience: My last visit to a dentist was 10+ years so to say my nerves were shot is an understatement , I came here on an emergency tooth pull to start and Dr Rachel and Brandy fixed me right up, Mary up at the desk was a pleasure to deal with for insurance info and fully explaining everything in easy to understand lingo. I have had a tooth pulled , full deep cleaning and 2 fillings done and I couldn't be happier with the quality of this office as a whole. Dr Rachel is stellar at what she does and it shows in not only bedside manner but her technique as well . Thank you again , will be back for sure!
Fantastic experience: An excellent first time visit experience for me@Bright Choice Dental‼️ All of the staff members, Dr Rachel, Her Assistant Alicia, especially Mary@ Front desk were very pleasant, A1 professionals‼️ 5 ⭐ ⭐ ⭐ ⭐ ⭐
Fantastic experience: Dr. Durai and Dr. Rachel are kind and very competent. The staff is very helpful and friendly. I'm really appreciative of their care. Thank you!
Thank you so much for the kind feedback! We strive to be the best dentist possible to our community!
Fantastic experience: Very friendly and professional. The entire staff went out of their way to make me feel comfortable from the very beginning. Totally recommend to anyone who struggles with going to the dentist.
Thanks for the kind words Jessica! We always strive to provide the best patient experience possible!
Fantastic experience: Absolutely impressed by the level of care and understanding! No problems with scheduling or working within my budget! So happy I was able to find them!
Thanks for the kind works Mike! We aim to be the best family dentist in Bethlehem!
Fantastic experience: Dr. Rachel is always attentive in addressing any and all of my concerns and prioritizes areas to focus on.
Fantastic experience: Dr Rachel was amazing! She was very gentle and very caring
Fantastic experience: I'm elated that I was able to get a dental cleaning as a new patient, on the same day I called to schedule. Also, the staff are helpful and accommodating. I highly recommend this place for your dental needs.
Fantastic experience: Best team ever. They make you feel so comfortable and doc is amazing. She is so kind and honest. Life time patient now.
Negative experience: I went here for a cleaning no problem everything smoothe and normal, made a follow up appointment i missed it, now I find out this place charges u for Missed appointments, thanks alot bright choice.
Fantastic experience: Went in to get my tooth looked at. Was quick and the dentist was nice.
Fantastic experience: Kind enough to fit me in with short notice. Pleasant interactions with dentist and all staff
Fantastic experience: They were very Nice professional
Fantastic experience: Dr. Durai and her staff are great! They explained what I need done and why.
Fantastic experience: Dr. Rachel is fantastic! I’ve had a great experience at Bright Choice. The first time I went for an apt, there was a mixup with my insurance - just be sure that they properly take your information if you are using insurance here. Experience with the team otherwise has been great!
Fantastic experience: Definitely awesome dentist I love it keep the great work ladies. Thank again
Fantastic experience: I was very pleased that I was able to call within 24 hours and get scheduled right away for a bad toothache I was experiencing. I will definitely go back as needed.
Fantastic experience: The people here made me feel absolutely comfortable and made sure I understood everything I needed to know . They were super personable and caring . This will 100 percent be the dentist I will continue with . The one and ONLY thing that would make it a bit better would be having the option for a payment plan if you’re needing a lot of work done , but other than that the people are fabulous .
Fantastic experience: Helena is the best dental hygienist bar far hands down. No pain whatsoever during my cleaning where in the past sometimes it was brutal. I give her 5 stars. The staff there is great as well!!!!
Fantastic experience: Great team very satisfied with their performance. Definitely going back.
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